A Redditor called Matt grabbed his camera and his brother and headed to the famous Beatles crossing in London.
He photographs tourists from about 150 feet away with a telephoto lens. His brother approaches right after and hands them a QR card linking to a watermarked preview.
Price to unlock: £5 (about $6.50).
Here’s the funnel from their first session 👇
- 27 cards handed out
- 25 taken (93%)
- 19 photos viewed (76%)
- 9 photos purchased (47%)
🤑 $58 in 90 minutes
Even photos he thought were terrible sold – including one with an ambulance parked right behind the crossing 👀
Matt reckons £5 was too cheap…
I already do 2-3 shot albums so they have a few to choose from. Next thing I want to test is higher fixed price vs. pay what you want
Makes sense. As one commenter put it, tourists at a once-in-a-lifetime spot are already in spend mode. At $12+ per photo, this starts looking like serious hourly money on a busy day.
Total gear cost was about $880. A used camera and vintage lens could get you started for a lot less.
Pick any tourist hotspot – eg. famous viewpoints or landmarks, graduation photo spots, ski resort bases – and you’ve got the same setup 😎